Emma Jowett
Opinion
10 April 2024
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There's a lot of interest in attention, yet tracking it is no easy task. Attention metrics require openess and transparency, and should be underpinned by true data, if they are to become an established media currency, says Emma Jowett, VP of Sales, Northern Europe, Integral Ad Science (IAS).
About Emma Jowett
Emma Jowett is VP of Sales, Northern Europe at Integral Ad Science.